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Discover how to increase your marketing knowledge
while increasing your value to the company.
There is a big difference between building marketing knowledge and just taking some training. When you train you are being shown what to do. When you build your marketing knowledge you learn and are active in the learning process.
Each of these practical tools are filled with marketing gems that both marketing and business people can use as soon as they review then and apply them in their jobs.
They help people focus on key marketing business issues. Equally important they are tools that provide direction and decisions for working easier, faster, and smarter to generate real value in terms of increased sales revenue and a healthy bottom line.
Below are three Collections of Pine Cone leaning tools for your use.
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The First Pine Cone Collection are communications request templates that can effectively drive your key Promotional efforts. |
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The Second Pine Cone Collection are complete seminars to increase your level of knowledge in specific marketing disciplines. Each of his seminars and groups sessions are filled with practical tools that people can use as soon as participants return to their company. They help participants focus on key marketing business issues. Equally important they are tools that provide direction and decisions for working easier, faster, and smarter to generate real value. |
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The Third Pine Cone Collection are books or ebooks developed around specific topics. They are must haves to increase the value of your marketing resource materials. |
Click on the word "VIEW" to be directed to your valuable
Collection and start improving your marketing knowledge
and added new value to your company now!
Templates:
View: Public Relations Communications Request Template
View: Advertising Communications Request Template
View: Promotions Communications Request Template
Seminars:
View: Marketing Discovery Session
View: Strategic Focus for Product Managers
View: Successful New Products and Service Creation
Books/ E-Books:
View: 17 Ways Marketing Can Increase Your Company Bottom Line Profits
Discover how the leading products and services develop
award winning effective creative every time.
The simple tools that generate continuous growth
in sales revenue for any product.
* You will uncover how to brief the internal Marketing Communications team or the external Advertising Agency so the deliver creative that supports your product positioning.
* You will provide the vision to outline the creative objective so the copy written and art director can generate outstanding creative. You need out standing creative to break though the clutter of competitive advertising and PR.
* You will identify the message focus to make sure you target audience it receptive to your creative time after time. If the target audience rejects the creative they will never support you product or services.
* You will supply the budget parameters so that the creative execution that is presented by the Ad agency is both affordable and meets the needs of the company.
* You will separate the key marketing communication elements so that they provide the opportunity for the Ad Agency or the Internal MarCom Group to develop unique executions to drive sales revenues.
* You will clearly recognize how to construct a total campaign the provided integrated communications in support of your product investing in using all the tools provided in this section of Pine Cone of Clarity resource learning tools.
* You will cover for the creative team all the special elements that they must cover in the development of award winning creative. Is there a company slogan or logo or other element that must be used in the creative. This and more will be revealed in your Pine Cone of Clarity special Template.
Templates:
Public Relations Briefing Template
The Truth About What This PR Request Will Do For You
* You will gain additional exposure for you PR release since it meets the
needs of the various media you target to release it to. It will be in their
language and meet their information needs.
* You will integrate this marketing mix communications element into your
overall campaign mix easily and effectively with the simple direction
outlined in the Pine Cone of Clarity Template.
* Your PR writer will go that extra yard to develop both award winning
PR and highly usable release. Why? Because of the clarity you provided
in your briefing.
* You will spend less time fixing the PR campaign and more time auditing
the growth results by providing a solid well thought out briefing
up front.
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| Public Relations Briefing Template |
$19.94 |
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| All 3 Communications Briefing Templates |
$53.43 |
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Creative Communications Briefing Template
The Truth About What This Advertising Communications Request Will Do For You!
* You will unearth how to brief the internal Marketing Communications
team or the external Advertising Agency so the delivered advertising
efforts supports your product positioning.
* You will gain additional awareness and penetration of the effective
creative since it meets the needs of your target audience. It will be in
their language and meet their information needs.
* You will integrate this marketing mix communications element into your
overall campaign mix easily and effectively with the simple direction
outlined in the Pine Cone of Clarity Template.
* Your Creative Team will go that extra yard to develop both award winning
creative and highly usable materials. Why? Because of the clarity you
provided in your briefing.
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| Creative Communications Briefing Template |
$19.94 |
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| All 3 Communications Briefing Templates |
$53.43 |
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Promotion Communications Briefing Template
The Truth About What This Sales Promotions Request Will Do For You And Your Products Sales Revenues
* You will integrate this marketing mix communications element
into your overall campaign mix easily and effectively with the
simple direction outlined in the Pine Cone of Clarity Template.
* You will unearth how to brief the internal Marketing
Communications team or the external Advertising Agency
so the deliver Sales Promotion efforts support your product positioning.
* You will gain additional incremental sales revenue since the
sales promotion campaign meets the needs of your target
audience. It will be in their language and meet their information needs.
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| Promotion Communications Briefing Template |
$19.94 |
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| All 3 Communications Briefing Templates |
$53.43 |
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Here is your chance to get highly effective marketing training Improving Your Marketing Skills to increase you value to the company and significantly enhancing you career
Each of these training programs has been developed, refined, and assisted in training thousand of people just like you.
Three Unique ESIL Training Options:
ESIL Seminar: Marketing Discovery Session
Background of Seminar Content
Marketing is at the epicenter of any successful business strategy used by leading organizations to compete and win in the global marketplace. It's the 'engine' that drives new Product and Service development.
It's the fuel that accelerates the launch process and it's the bedrock on which all strategic business plans are built. Marketing strategies are the stealth techniques used by the 'winners' to keep their customers, while taking market share from competitors.
Today, across all business sectors in both Business-to-Business and Consumer environments, marketing is the prime core competence leveraged by 'leading edge' and 'old line' companies alike, to create new markets and customers.
To effectively manage and compete in the increasingly complex and aggressive marketplace everyone in the organization, especially the Marketer, must have a thorough understanding of all the forces, both internal and external, that can and will impact the profitability of Products, Services and ultimately the Corporation's survival.
This fundamental seminar is designed to provide the 'hands-on' tools, techniques and marketing skills that individuals must master to help drive the corporation towards its goals and objectives. While many people understand marketing concepts, today Marketers must be 'strategists' that can think and act "outside the box". Theory is fine, but marketers must know and understand marketing application, "How to execute"! Additionally, they must be able to convince management to support and fund their Strategic Marketing Plans.
Participants will learn 'what to do' as a marketer and 'how to do it', and most importantly, they'll explore, discuss and share 'first hand' experiences during on-site session, from other participants and the course leader. Participants will learn application, 'what works' and 'what doesn't'.
This seminar identifies the core tools and techniques you need to use as a marketer.
Target Audience
Job Title: Product Manager or Market Manager, Category Managers
Function: Manages a product or set of products in various geographic markets.
Responsibilities: To develop, recommend, and execute plans that grow the business strategically, in order to achieve corporate sales and profit objectives for the assigned products using marketing mix elements and company resources.
Job Title: Those individuals who need to interact with Marketing, such as new Product/ Brand Managers, Sales Representatives, Communications Managers, Account Managers, Business Development Managers, Research and Development Engineers, Manufacturing Management, New Product Developers, Accountants and Engineers.
Function: Manages business functions various departments
Responsibilities: To develop, recommend and interact with marketing
Outline of Modules
Session 1: Marketing foundation concepts
Learning objectives include:
* To establish an overview of the course structure and content.
* To identify the basic concept of what is marketing.
* To understand how marketing has evolved.
Session 2: Understanding strategy
Learning objectives include:
* To define the aim of the strategy.
* To become aware of the concept of "Strategic Competitive Advantage".
* To describe three-core strategy approaches.
Session 3: Managing Strategic planning
Learning objectives include:
* To outline what is the concept of strategic planning.
* To define the core terms of strategic planning.
* To set up the process of using these procedures in any company.
Session 4: Marketing Plan
Learning objectives include:
* To identify the various key sections of a usable marketing plan
* To cover a marketing plan template
* To understand the analysis required creating a solid business approach
to marketing.
Session 5: Product
Learning objectives include:
* To identify this key marketing mix element
* To understand how to approach it effectively
* To cover the core structure of a product
Session 6: Product Life Cycle
Learning objectives include:
* To review this key marketing technique
* To cover each marketing approach to each stage
* To Understand how to use it in my company
Session 7: Pricing
Learning objectives include:
* To understand the key pricing forces and their area of pricing impact.
* To learn of the key pricing strategies.
* To cover the need for price strategy blending
Session 8: Place
Learning objectives include:
* To set out the key channels of distribution.
* To outline the advantages and disadvantages of each core channel.
* To understand the various options that can be used to market a product
or service.
Session 9: Services and there different needs
Learning objectives include:
* To understand the key differences between Services and Products
* To review core service strategies
* To cover key internal dynamics of services
Session 10: Integrated Communications
Learning objectives include:
* To identify the various core elements of market communications.
* To investigate each core element.
* To understand the key concept of Integrated Marketing Communications
Session 11: Segmentation
Learning objectives include:
* To review the need to use this marketing tool.
* To develop an understanding of the various options in segmentation.
* To cover the various ways a market can be segmented.
Session 12: Research
Learning objectives include:
* To create a definition of marketing research.
* To outline various research options.
* To set up the business approach to executing marketing research.
Session 13: Managing the process
Learning objectives include:
* To understand marketing logistics
* To explore the branding equity of a product
* To finalize key learning questions
Participants Comments:
The Truth About The Benefits Of This Program For You And Your Career
At the conclusion of this program participants will know 'what and how' to function as a Marketer, how to set priorities and how to manage the profitability of their Products or Services.
* You will understand what Marketing is and how it fits into the
organization to gain the support of senior management for this
business function.
* You will be able to define the term 'marketing' and understand the
marketing mix (4P's) to effectively know the tools available to manage
any product of service.
* You will understand how Marketing benefits the company now and in the
future and be able to use this to gain the appropriate resource to
support the business requirements.
* You will be able to develop a Feature - Benefit analysis for products and
services to increase the effectiveness of sales and promotional
materials.
* You will understand and be able to develop a Sustainable Competitive
Advantage (SCA) to increase the profitability of any product or service.
* You will understand the components of a Strategic Plan to generate this
important support tool.
* You will be able to apply a SWOT analysis to Products, Services and
Competitors to identify business opportunities.
* You will understand and manage the internal and external pricing forces
to create effective pricing not just discount levels.
* You will understand how to differentiate the various distribution options
and how to apply each to gain a marketing advantage.
* You will understand how to develop a Positioning Statement for Products
and Services to create effective objectives and strategies.
* You will know the elements and potential barriers of effective research.
Three ways to learn Marketing Discovery Materials
1. Get the reference manual
Download your copy of the reference manual right now.
To make sure you understand the information, each module has a self test at the end.
You will work through it at your own pace and as your business schedule permits.
You will start to apply the materials, models and tools as soon as you discover them in the reference manual.
Your investment is $294.34
2. Get the reference manual plus a set of CD's of Steve Rayfield taking you through the information.
We will send you a copy of the reference binder.
We will send you a set of CD as Steve walks you through the material concept by concept.
You will understand the materials. Steve adds extra real time examples to help bring the models and marketing elements to life.
Each module has a self test at the end to make sure you understand the information.
Your investment is $494.44
3. On-site Instructional methodology
The seminar uses accelerated learning techniques and is designed to be as interactive as possible. A variety of teaching and facilitation techniques are employed to drive the learning process and idea exchange.
'Real time' examples are tested and discussed in teams; individual exercises reflect on participant's 'real world' expertise; small group activities bring to life the lessons learned; models and techniques are discussed and challenged; module and daily debriefing sessions are employed to reinforce learning and to capture participant 'application specific' questions.
And finally, an interactive multi-day case study is used that requires participants to apply the models and lessons learned in the program. The case builds on each day's materials and results in a final team activity to develop and deliver a 'real time' comprehensive strategic marketing plan. The plan is presented to the entire group with follow-up dialogue for critique, challenges and feedback from other participants and the course leader.
Call or email Steve for a price that fits your budget while proving the added value of a real life session by the author of the course.
The Truth About what This Program will do for you and your career
You will understand what Marketing is and how it fits into the organization to gain the support of senior management for this business function.
You will be able to define the term 'marketing' and understand the marketing mix (4P's) to effectively know the tools available to manage any product of service.
You will understand how Marketing benefits the company now and in the future and be able to use this to gain the appropriate resource to support the business requirements.
You will be able to develop a Feature - Benefit analysis for products and services to increase the effectiveness of sales and promotional materials.
You will understand and be able to develop a Sustainable Competitive Advantage (SCA) to increase the profitability.
Get the notebook for the Marketing Discovery program $294.34
Get the notebook plus the CD's of Steve covering
the Marketing Discovery course $494.44
Email for an on-site quote for the
Marketing Discovery program Email
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ESIL Seminar: Strategic Focus for Product Managers
Background of Seminar Content
Product Management is a core business strategy used by leading Global Organizations to manage the marketing process for both Products and Services. Today, across all business sectors in both Business-to-Business and Consumer environment, marketing has become the prime core competence required to become and stay competitive in the Global Marketplace. To effectively manage the increasingly complex marketing process in any business an internal person, the Product Manager, needs to have control and the authority to manage corporate assets and the responsibility to deliver both the top and bottom line for their Product or Service.
This seminar is designed to provide the tools, techniques and business skills that individuals need to be successful product managers. While many people understand the marketing process, Product Management is a different concept requiring the understanding of 'hard business skills application' and 'soft people skills'. Participants will learn 'what to do' as a Product Manager and 'how to do it'.
During an on-site presentation you will explore, discuss and share 'first hand' experiences from other participants and the course leader. Participants will learn what works and what doesn't in the real world.
This course is set up to help the Product Manager understand what they are to do sitting at their desk.
Target Audience
Job Title: Product Manager or Market Manager
Function: Manages a product or set of products in various geographic markets.
Responsibilities: To develop, recommend and execute plans that grow the business strategically, in order to achieve corporate sales and profit objectives for the assigned products, using marketing mix elements and company resources
Job Title: Category Managers
Function: Manages a product or set of products in various categories
Responsibilities: To develop, recommend and execute plans that grow the business strategically in order to achieve corporate sales and profits objectives for the assigned products, using marketing mix elements and company resources.
Why should they attend this seminar?
As a Product Manager, Brand Manager or Category Manager they often have the tools but not the understanding of how to use them or which one to apply. This seminar focuses on the job of the PM and how to manage it. The tools are not just the marketing mix elements but specific tasks, reports and approaches to make the job more effective.
Outline of Modules
Seminar Content:
Session 1: Product Management foundation concepts
Learning objectives include:
* To establish an overview of the course structure and content
* To understand why the Product Management System has developed
* To understand how Product Management developed from the Core Company
* To review the key Product Management attributes
* To set up the Product Manager/ Marketing Manager connectivity within the company
Session 2: Key Strategies and Models
Learning objectives include:
* To review different strategic marketing models and elements
* To set up the difference of a Product versus Service
* To cover the best practice model SWOT analysis
Session 3: Key Strategies
Learning objectives include:
* To cover the concept of sustainable competitive advantage
* To discover the key strategic positions for products and services in the market model
* To identify core strategies that fit each position in the marketplace
Session 4: Marketing Plan
Learning objectives include:
* To identify the various key sections of a practical marketing plan
* To cover an effective marketing plan template that can be used for products or services
* To understand the analysis required creating a solid business analysis approach to marketing.
Session 5: Branding
Learning objectives include:
* To identify the area of Branding from a Product Managers perspective
* To understand the implications of branding in technology
* To learn how to manage branding to generate a value proposition
Session 6: Main Tasks of a Product Manager
Learning objectives include:
* To review whom the PM is in the organization
* To set up the core tasks of an effective Product Manager
* To cover the base task of Market Analysis
* To understand Product and Service tasks and marketing tools
Session 7: Main Tasks of a Product Manager continued
Learning objectives include:
* To understand how to control a marketing budget
* To identify solid Sales forecasting approaches and techniques
* To outline the task of Packaging for products and services
Session 8: Main Tasks of a Product Manager continued
Learning objectives include:
* To identify the role of Pricing and the multiple strategies available
* To develop a perspective of Integrated Communications
* To review an approach to Trade / Customer Relations
Session 9: Main Tasks of a Product Manager continued
Learning objectives include:
* To identify the key role of Market Research
* To understand how to develop effective research proposals
* To look at the PM role in the Internet
Session 10: Key Reports of Successful Product Managers
Learning objectives include:
* To identify a list of key reports for efficiently managing product or service information
* To outline how to approach the delivery of core information to support groups and Management
* To outline a key tool for Product Managers to manage with their business with facts
Session 11: Maximizing Your Key Working Relationship
Learning objectives include:
* To discover means to sustain effective relationships with outside suppliers
* To identify things you need to do when commenting in a supplier presentation
* To confirm what needs to be done for effective internal relations
* To establish senior management presentation needs
Session 12: Managing New Services and Products Department
Learning objectives include:
* To identify the chronological steps in successful new product / service development.
* To understand the responsibilities of the Product Manager in the new products / service launch stages.
* To cover the stages and the parts of the individual stages from a PM perspective
Session 13: Key models for Product Managers
Learning Objectives include:
* To discover a time priority model for project management
* To outline a Product/ Market matrix for direction on strategy development for products and services
* To summarize key learning from the Product Managers course
The Truth about the Benefits of this Program for you and your career
You will be able to understand why and how the Product Management (PM) system developed and evolved through a number of stages to its current level in business. This will allow you to development an effective structure for product management in any company.
You will understand the true definition of the key business term "marketing".
You will be able to define Product Management as a business function to assist other departments in understanding how to support and use this business resource.
You will be able to sell to senior management the key benefits achieved using the Product Management System in the company.
You will be able to create an effective Strategic Marketing Plan to manage the product or service with the required support from senior management, resource support from other groups and solid objectives, strategies and tactics.
You will understand the basic tasks for a Product Manager to aid in the management of your product or service.
You will know how to create the Key Management Reports to control and maximize the PM's Business to provide timely information as required, by seminar management and support groups.
You will understand how to work effectively with outside suppliers or business partners to increase the impact on the product or service while reducing costs.
You will develop an approach to building an effective working relationship with internal business partners to gain their support for your initiatives.
You will understand the basics of a proven system to develop new Products and Services to increase the number of successful line extensions or new products launched.
You will identify the financial aspects of Product Management to analyze the P&L data to focus on the profitable products or services while improving the margins of all products or services.
Three ways to learn Strategic Focus for Product Managers information
1. Get the reference manual
Download your copy of the reference manual right now.
To make sure you understand the information each module has a self test at the end.
You will work through it at your own pace and as you business schedule permits.
You will start to apply the materials, models and tools as soon as you discover them in the reference manual.
Your investment is $294.34
2. Get the reference manual plus a set of CD's of Steve Rayfield taking you through the materials.
We will send you a copy of the reference binder.
We will send you a set of CD as Steve walks you through the material concept by concept.
You will understand the materials. Steve adds extra real tine examples to help bring the models and marketing elements to life.
Each module has a self test at the end to make sure you understand the information
Your investment is $494.44
3. On-site Instructional methodology
The seminar uses accelerated learning techniques and is designed to be as interactive as possible. A variety of teaching and facilitation techniques are employed to drive the learning process and idea exchange.
'Real time' examples are tested and discussed in teams; individual exercises reflect on participant's 'real world' expertise; small group activities bring to life the lessons learned; models and techniques are discussed and challenged; module and daily debriefing sessions are employed to reinforce learning and to capture participant 'application specific' questions.
Finally, an interactive multi-day case study is used that requires participants to apply the models and lessons learned in the program. The case builds on each day's materials and results in a final team activity to develop and deliver a 'real time' comprehensive strategic marketing plan. The plan is presented to the entire group with follow-up dialogue for critique, challenges and feedback from other participants and the course leader.
Call or email Steve for a price that fits your budget while proving the added value of a real life session by the author of the course.
Summary: Strategic Focus for Product Managers
Product Management is a core business strategy used by leading Global Organizations to manage the marketing process for both Products and Services. Today, across all business sectors in both Business-to-Business and Consumer environment, marketing is now the prime core competence required to become and stay competitive in the Global Marketplace.
To effectively manage the increasingly complex marketing process in any business an internal person, the Product Manager, needs to have control and the authority to manage corporate assets and the responsibility to deliver both the top and bottom line for their Product or Service.
Key benefits they get from completing and using the materials in this seminar:
You will be able to understand why and how the Product Management (PM) system developed and evolved through a number of stages to its current level in business. This will allow you to development an effective structure for product management in any company.
You will be able to define Product Management as a business function to assist other departments in understanding how to support and use this business resource.
You will be able to sell to senior management the key benefits achieved using the Product Management System in the company.
You will be able to create an effective Strategic Marketing Plan to manage the product or service with the required support from senior management, resource support from other groups and solid objectives, strategies and tactics.
You will understand the basic tasks for a Product Manager to aid in the management of your product or service.
You will know how to create the Key Management Reports to control and maximize the PM's Business to provide timely information as required, by seminar management and support groups.
You will understand how to work effectively with outside suppliers or business partners to increase the impact on the product or service while reducing costs.
You will develop an approach to building an effective working relationship with internal business partners to gain their support for your initiatives.
The Truth About what This Program will do for you and your career
You will be able to understand why and how the Product Management (PM) system developed and evolved through a number of stages to its current level in business. This will allow you to development an effective structure for product management in any company.
You will understand the need and structure of definition of "marketing".
You will be able to define Product Management as a business function to assist other departments in understanding how to support and use this business resource.
You will be able to sell to senior management the key benefits achieved using the Product Management System in the company.
You will be able to create an effective Strategic Marketing Plan to manage the product or service with the required support from senior management, resource support from other groups and solid objectives, strategies and tactics.
Get the notebook for the Strategic Focus for Product Managers $294.34
Get the notebook plus the CD's of Steve covering the
Strategic Focus for Product Managers program $494.44
Email for an on-site quote for the Marketing Discovery program Email
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ESIL Seminar: Successful New Products and Service Creation
Background of Seminar Content
New products or services are the key growth areas for any business. They are continually noted as the drivers of long term business survival.
To effectively increase the number of successful products and reduce the cost of failed products, a system or format is required to drive the process overall.
To develop a successful product, a system that is duplicable time after time needs to be developed, supported and managed. The steps of the system are critical to its ability to deliver those successful new products.
This seminar is built around a global best practices system for developing products and services.
It outlines the system in format, and then develops each stage in detail. Additionally, key models and templates are provided to develop not only an understanding of the process, but a detailed look at each key development stage.
While many companies develop new products and services many have no duplicable system for success. This unique seminar generates the systems, tools and key approaches you will need.
This seminar sets up any marketing group for successful new product or service development.
Target Audience
Job Title: Product Manager or Market Manager
Function: Manages a product or set of products in various geographic markets and manages line extensions and or new product or service development.
Responsibilities: To develop, recommend, and execute plans that grow the business strategically in order to achieve corporate sales and profits objectives for the assigned products using marketing mix elements and company resources. Additionally, they generate new products and or line extensions and new services due to marketing needs or company strategic directives.
Job Title: Category Managers
Function: Manages a product or set of products in various categories
Responsibilities: To develop, recommend, and execute plans that grow the business strategically in order to achieve corporate sales and profits objectives for the assigned products. Also he or she is responsible for line extensions, new products and new services.
Why should they attend this seminar?
As budgets are restricted and competitors become more aggressive and faster in strategic moves, new products are essential to maintain market status and gain market share. Developing successful new products is key to short term incremental profits. Providing a tested process for generating those products with the tools and criteria at each stage to manage success or failure is key to the draw of this seminar for participants.
Seminar Content:
Session 1: New Products Foundations
* To establish the development process required to increase the number of successful new products
* To understand the core reasons why new products and services fail
* To recognize the critical need for early customer research
Session 2: Defining Your Charter
* To outline the strategic options for development
* To understand what a charter is in the new products process
* To identify what role it plays in the various processes
Session 3: Securing New Product Ideas
* To calculate how many ideas your company needs per year
* To review key idea-generating models and techniques
* To understand the structuring of segmentation for new product ideas
Session 4: Evaluating Your New Product Ideas
* To develop an understanding of why we need to screen ideas.
* To be familiar with the key first screens approaches to filter potential ideas for products and services.
* To cover the next generation of concept research or screens.
Session 5: Effective Development of New Products
* To identify a model for decision making on features for development
* To discover how customers adopt products and services
* To understand how to fast track product without increasing the risk
Session 6: New Product Market Testing
* To identify why we test new products
* To outline key methods that can be applied to new product or service development
* To know the level to take the research of the new product or service to.
Session 7: New Product Marketing Plan
* To outline the format for the best practice APCS New Product Marketing Plan.
* To review the core strategic elements that belongs in a launch Marketing Plan.
* To discuss its application in the new product development cycle.
Session 8: New Product Launch
* To identify the key chronological steps in a successful new product/ service launch.
* To understand the responsibilities of the Marketing in the new products launch cycle.
* To note the key strategic itemizes to watch for in the various launch stages.
The truth about the Key benefits they get from completing and using the materials in this seminar:
You will have the new Product/ Service development process outlined to identify the best way to set up a system for generating successful new products.
You will see four key new product service failures identified to assist in understanding what must be avoided to increase the success rate of new products.
You will understand the relationship between revenues and innovation to provide direction in developing the company strategy for new product development.
You will gain a perspective on key differences between developing business-to-business and consumer products and services to provide direction in developing portfolio sets of products.
You will be able to devise a charter to gain senior management's input to the scope and direction that new products will take in their overall development.
You will be able to calculate how many new ideas you need per week and annually to assist in developing the business to meet corporate strategic plan needs.
You will understand and be able to create many ideas using the specific Idea-Generation processes outlined.
You will create a Post-ideation screening template to identify the good business ideas to move forward into development. This will reduce your cost and number of failed products or services.
You will cover a number of marketing research techniques and their role in the New Product Service development process to strengthen the development processes improving the overall acceptability of the products or services tested.
You will be able to analyze, in an overview fashion, new product/ service and marketing opportunities from financial perspective.
You will identify the various options to develop effective sales forecasts.
You will cover in detail the "Discovery Driven Planning" model, which will provide the opportunity to identify highly innovative businesses and a methodology to manage their development effectively.
You will set up why Products / Services are late to market and identify several ways to overcome these issues effectively.
You will learn how to develop new products/ services faster while reducing the risks associated with the processes.
You will cover the three key stages of pre-launch check, announcement and after the launch are outlined with the key steps necessary to manage the various business items at each stage.
You will understand the differences between new market and new product/ service development processes and how to effectively develop them.
You will see when to modify your products or services after launch to improve the chances of success for them.
You will know when to phase out or drop a failing new product / service to increase the bottom line while using scarce business resources.
Three ways to learn Successful New Products and Service Creation Information
1. Get the reference manual
Download your copy of the reference manual right now.
To make sure you understand the information each module has a self test at the end.
You will work through it at your own pace and as you business schedule permits.
You will start to apply the materials, models and tools as soon as you discover them in the reference manual.
Your investment is $294.34
2. Get the reference manual plus a set of CD's of Steve Rayfield taking you through the materials.
We will send you a copy of the reference binder.
We will send you a set of CD as Steve walks you through the material concept by concept.
You will understand the materials. Steve adds extra real tine examples to help bring the models and marketing elements to life.
Each module has a self test at the end to make sure you understand the information
Your investment is $494.44
3. On-site Instructional methodology
The seminar uses accelerated learning techniques and is designed to be as interactive as possible. A variety of teaching and facilitation techniques are employed to drive the learning process and idea exchange.
'Real time' examples are tested and discussed in teams; individual exercises reflect on participant's 'real world' expertise; small group activities bring to life the lessons learned; models and techniques are discussed and challenged; module and daily debriefing sessions are employed to reinforce learning and to capture participant 'application specific' questions.
You will do, an interactive multi-day case study is used that requires participants to apply the models and lessons learned in the program. The case builds on each day's materials and results in a final team activity to develop and deliver a 'real time' comprehensive strategic marketing plan. The plan is presented to the entire group with follow-up dialogue for critique, challenges and feedback from other participants and the course leader.
Call or email Steve for a price that fits your budget while proving the added value of a real life session by the author of the course.
Summary Successful New Products and Service Creation
New products or services are the key growth areas for any business. To effectively increase the number of successful products and reduce the cost of failed products a system or format is required to drive the process overall.
To develop a successful product a system that is duplicable time after time needs to be developed, supported and managed. The steps of the system are critical to its ability to deliver those successful new products.
This seminar is built around a global best practices system for developing products and services. This seminar sets up any marketing group for successful new product or service development.
Some of the Many Key Benefits for You get from completing and using the materials in this seminar:
You will have the new Product/ Service development process outlined to identify the best way to set up a system for generating successful new products.
You will understand the relationship between revenues and innovation to provide direction in developing the company strategy for new product development.
You will be able to develop a charter to gain senior management's input to the scope and direction that new products will take in their overall development.
You will be able to calculate how many new ideas you need per week and annually to assist in developing the business to meet corporate strategic plan needs.
You will understand and be able to create many ideas using the specific Idea-Generation processes outlined.
You will create a Post-ideation screening template to identify the good business ideas to move forward into development. This will reduce your cost and number of failed products or services.
You will cover a number of marketing research techniques and their role in the New Product Service development process to strengthen the development processes improving the overall acceptability of the products or services tested.
You will identify the various options to develop effective sales forecasts.
You will set up why Products / Services are late to market and identify several ways to overcome these issues effectively.
You will learn how to develop new products/ services faster while reducing the risks associated with the processes.
You will cover the three key stages of pre-launch check, announcement and after the launch are outlined with the key steps necessary to manage the various business items at each stage.
You will know when to phase out or drop a failing new product / service to increase the bottom line while using scarce business resources.
Get the notebook for the Successful New Product System
$294.34
Get the notebook plus the CD's of Steve covering the Successful New Product System
$494.44
Email for an on-site quote for the Marketing Discovery program
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